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By implementing data-driven operations, Lufthansa Group is reducing the environmental footprint of flying
Data-driven operations with Lufthansa Group
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June 1, 2023
8:00 AM
-
8:37 AM
UTC
Reducing air travel’s environmental footprint with data-driven operations

We’re entering a new era of sustainability-driven business transformation – one where the companies that embrace sustainability as core to their business will be the ones that gain the most ground. Google Cloud is making it easy for everyone to build and work more sustainably. Lufthansa Group knows this first-hand, having worked with our cloud experts on optimizing their operations with the help of appropriately analyzed data.

In this one-hour webinar, you’ll gain valuable, transferable knowledge of how to use data to bring your own business to new heights.

  • How technology can help you meet sustainability targets
  • The unique data repository capabilities of Google Cloud
  • Benefits of partnering with Google Cloud for joint projects
Join other leaders in the fields of sustainability, logistics, and manufacturing for an engaging and informative morning of discussion and best-practice sharing. We’ll be hearing from a global company that was able to decrease their carbon footprint, elevate their passenger experience through operational optimization, and simplify decision-making with automated support.

Agenda

10:00–10:05 AM CEST
Introduction
Why every company should care about sustainability-driven business transformation.
Jennifer Werthwein

10:05–10:15 AM CEST
Technology that helps everyone do more for the planet
We’re entering a new era of sustainability-driven business transformation. Companies that embrace sustainability will be the ones that pull ahead and succeed in the future. At Google, we believe that cloud technology and becoming data-driven play a fundamental role in accelerating progress toward becoming a sustainable company.
Jennifer Werthwein

10:15–10:25 AM CEST
Lufthansa Group/SWISS customer case
SWISS, a member of Lufthansa Group, is a pioneer in the data-driven optimization of operations. In this way, they have increased efficiency, customer satisfaction, and sustainability, initially bringing in savings of 1 million Swiss francs in 14 weeks.
Daniel Bogado Duffner

10:25–10:40 AM CEST
Interview with Lufthansa Group/SWISS
Take a look behind the scenes of the project to understand the challenges the project team had to overcome, how they found the solution, and get an outlook on what’s next.
Jennifer Werthwein, Daniel Bogado Duffner

10:40–10:45 AM CEST 
Closing remarks
How can your company start the sustainability-driven business transformation today?
Jennifer Werthwein

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