Empowering Startups in the UK and Ireland with Google Cloud
Welcome to the UK and Ireland Startups Digital Hub. Your central online resource for everything you need to thrive. Stay ahead with access to key industry events, learn from the success stories of leading startups, upskill with informative webinars and connect directly with Google Cloud experts for tailored support.
Unlock valuable opportunities for your startup through our curated events listings. Learn how to power your startup no matter your stage, foster connections and learn from peers, hear from industry experts including VCs and get inspired from diverse stories around the globe.
ATTEND IN PERSON EVENTS TO EMPOWER YOUR STARTUP
The Founder's Story Breakfast with Amy Thompson
Join Amy Thomson, founder of Moody Month, on September 9 at 8:30 AM and learn how to scale your business. Amy will be sharing her story from working with fitness brands to building a successful AI startup transforming the health of 100,000+ women. This event is your chance to connect with fellow founders at the London AI Hub.
Upcoming partner events
B2B VC Pitch Night with Nauta x Blackfin x Octopus
Join Novabook & Google Cloud on 16 September for a pitch night reserved for exceptional B2B founders. Submit your deck for a chance to pitch live to our investor judging panel from Nauta and BlackFin Capital. We'll be selecting the top 5 to pitch on the night and get real-time feedback from leading investors.
Build Fast & Build Right with 173tech and HV Capital
Learn how to build AI-ready startups with Google Cloud, 173tech, & HV Capital. Join our after-work session for practical insights, real-world stories, and networking.
Join us to gain actionable insights and strategies.
TechByte: The future of AI for startups
Join us online to hear from industry leaders in a dynamic session on the future of AI for startups. Drawing on insights from leading AI experts, we’ll explore key trends, investor priorities, and practical strategies for scaling AI in 2025. Ideal for founders, CEOs, and CTOs ready to stay ahead of the curve.
Register for online events
Google Cloud TechBytes
Browse all upcoming byte-sized online events for busy IT and Business leaders. Learn about the latest cloud technology use cases. Join a live Q&A. Get on with your day.
Building Agents with Anthropic’s Claude on Vertex AI
This hands-on webinar shows how to automate workflows, improve CX, and scale operations using Claude Code. Learn to integrate with Google's agentic stack & deploy multi-agent systems (A2A & MCP). Ideal for technical founders, CTOs, devs at Series A-D startups, SMBs, and IT leaders.
HEAR FROM EXPERTS AND PARTNERS AND DISCOVER HOW TO GET THE MOST FROM GOOGLE CLOUD
Google Cloud Next 2025 Highlights Startups
Leverage key insights from Google Cloud Next 2025 to empower your business. Discover AI innovations to help lean teams achieve their goals. Explore sessions tailored for startups featuring Google Cloud AI tools, strategies, and expertise from our flagship event, Google Cloud Next 2025.
Watch on demand sessions
Startups Technical Guide: AI agents
Build & deploy powerful AI agents with Vertex AI & Agent Development Kit. This webinar covers strategy, building, AgentOps, and a live demo to bring your AI agent projects to life.
Generative Media: AI-Powered Creative Is Just a Prompt Away
Learn how to build generative AI applications for media creation and integrate them into your existing workflows. Ideal for developers, AI/media pros, and anyone interested in AI-powered content.
London Summit '25 Content On Demand
You’ll discover the latest technological innovations in generative AI, security, data, application development, collaboration, sustainability, industry trends and more.
In-Person Events
ATTEND IN PERSON EVENTS TO EMPOWER YOUR STARTUP
The Founder's Story Breakfast with Amy Thompson
Join Amy Thomson, founder of Moody Month, on September 9 at 8:30 AM and learn how to scale your business. Amy will be sharing her story from working with fitness brands to building a successful AI startup transforming the health of 100,000+ women. This event is your chance to connect with fellow founders at the London AI Hub.
Upcoming partner events
B2B VC Pitch Night with Nauta x Blackfin x Octopus
Join Novabook & Google Cloud on 16 September for a pitch night reserved for exceptional B2B founders. Submit your deck for a chance to pitch live to our investor judging panel from Nauta and BlackFin Capital. We'll be selecting the top 5 to pitch on the night and get real-time feedback from leading investors.
Build Fast & Build Right with 173tech and HV Capital
Learn how to build AI-ready startups with Google Cloud, 173tech, & HV Capital. Join our after-work session for practical insights, real-world stories, and networking.
Online Events
Join us to gain actionable insights and strategies.
TechByte: The future of AI for startups
Join us online to hear from industry leaders in a dynamic session on the future of AI for startups. Drawing on insights from leading AI experts, we’ll explore key trends, investor priorities, and practical strategies for scaling AI in 2025. Ideal for founders, CEOs, and CTOs ready to stay ahead of the curve.
Register for online events
Google Cloud TechBytes
Browse all upcoming byte-sized online events for busy IT and Business leaders. Learn about the latest cloud technology use cases. Join a live Q&A. Get on with your day.
Building Agents with Anthropic’s Claude on Vertex AI
This hands-on webinar shows how to automate workflows, improve CX, and scale operations using Claude Code. Learn to integrate with Google's agentic stack & deploy multi-agent systems (A2A & MCP). Ideal for technical founders, CTOs, devs at Series A-D startups, SMBs, and IT leaders.
Watch On Demand
HEAR FROM EXPERTS AND PARTNERS AND DISCOVER HOW TO GET THE MOST FROM GOOGLE CLOUD
Google Cloud Next 2025 Highlights Startups
Leverage key insights from Google Cloud Next 2025 to empower your business. Discover AI innovations to help lean teams achieve their goals. Explore sessions tailored for startups featuring Google Cloud AI tools, strategies, and expertise from our flagship event, Google Cloud Next 2025.
Watch on demand sessions
Startups Technical Guide: AI agents
Build & deploy powerful AI agents with Vertex AI & Agent Development Kit. This webinar covers strategy, building, AgentOps, and a live demo to bring your AI agent projects to life.
Generative Media: AI-Powered Creative Is Just a Prompt Away
Learn how to build generative AI applications for media creation and integrate them into your existing workflows. Ideal for developers, AI/media pros, and anyone interested in AI-powered content.
London Summit '25 Content On Demand
You’ll discover the latest technological innovations in generative AI, security, data, application development, collaboration, sustainability, industry trends and more.
Customer Stories
Learn the fascinating stories of UK and Irish startup founders building on Google Cloud
Startup FAQ
Find answers to common startup questions. Navigate to a specific section for detailed information.
Google for Startups Cloud Program
What Google for Startups Cloud Programs are available?
- For Pre-Funded Startups: Start Tier: This program is designed for early-stage startups that have not yet secured equity funding.
- For Funded Startups: Scale Tier: This program supports startups with verified equity funding, ranging from pre-seed to Series A (with specific criteria for recent Series A funding).
- For Web3 Focused Startups: Scale Web3 Tier: This program is tailored for funded Web3 startups, accommodating both traditional institutional investment and Web3-specific funding sources.
- For AI Focused Startups: AI Scale Tier: This program is designed for startups focused on AI development.
What type of funding qualifies me for the Start Tier?
The Start Tier is exclusively for startups that have not yet received any equity funding. To be eligible, your startup must have been founded within the last five years.
What type of funding qualifies me for the Scale Tier?
The Scale Tier requires verified equity funding from an institutional investor. Eligible funding stages range from pre-seed to Series A. If you've raised a Series A, it must have been within the last 12 months.
What type of funding qualifies me for the Scale Web3 Tier?
The Scale Web3 Tier accepts verified equity funding from both traditional institutional investors and Web3-specific sources. Eligible Web3 funding includes blockchain foundation grants and verifiable token raises. Funding stages range from pre-seed to Series A. If Series A, it must have been raised within the last 12 months.
What are the additional benefits of the Google for Startups Cloud Program?
Explore the full range of additional benefits on the Google Cloud Startup Benefits page. This page will provide the most up to date information.
What Google Cloud Platform Services can I use the credits for?
Credits can be used for a wide range of Google Cloud Platform services. For a complete list of eligible services, please refer to the Google Cloud Platform Terms of Service Summary.
What can’t I use the credits for?
Credits are specifically for Google Cloud Platform services. They cannot be used for any third-party products or services.
What Partner Models on Vertex AI?
Discover a wide variety of partner models available on Vertex AI's Model Garden: Partner Models on Vertex.
I’m having issues with my application, who can I reach out to?
For any application-related issues, please contact our dedicated support team at: cloudstartupsupport@google.com.
Google Cloud Onboarding
I need to upgrade from a free trial to a paid account.
In the Google Cloud console, you can convert your Free Trial billing account to a full, paid Cloud Billing account using the Activate option. You must be a Billing Account Administrator on the Cloud Billing account to make this change. Visit this page to learn more about how to Activate a full, paid Cloud Billing account
How do I view my credits?
In this video, we discuss how to view, use, and track usage of promotional credits, such as startup credits, in your Google Cloud billing account.
How do I redeem my Google Workspace benefit?
Complete the following form to redeem your Google Workspace benefit: Workspace Benefit Redemption Form.
How do I activate Enhanced support?
Visit the Google Cloud Support page and subscribe to Enhanced Support.
How do I request technical support?
Follow the steps outlined to Create a support case and request technical assistance or help with a Google Cloud account, project, or billing issue. For more information, see the Technical Support Services Guidelines.
How do I request billing support?
All Google Cloud accounts get free billing and payments support. Visit the Get Cloud Billing support page to learn how to contact Google Cloud Billing Support and for more information about managing your billing account.
How do I manage my billing account?
To manage your Google Cloud billing account, including creating, modifying, or closing it visit Manage your Cloud Billing account. For more information, watch this video for a walkthrough on how to manage and set up permissions for a billing account.
I’m having a hard time redeeming my benefits. Who should I reach out to? For assistance with redeeming your benefits, please contact: cloudstartupsupport@google.com.
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