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ISV Showcase
Limitless commerce possibilities: why Google Cloud and commercetools are the perfect match
September 1, 2021
10:00 AM
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10:30 AM
UTC
We at commercetools are a partial inventor and pioneer of the most advanced form of SaaS that is now the gold standard. We are in the cloud as a first class citizen, not on the cloud. It’s a crucial difference that has positive wide-ranging impacts for our customers and the larger tech ecosystem.

All enterprise software requires customizations and extensions. Commerce platforms, especially, require extensive customizations and extensions. Examples include:
  • Real-time inventory checks during checkout
  • Integrations with loyalty systems
  • Pushing product updates to search engine
In “legacy” SaaS, that code all lives within the walls of that SaaS application. A better form of SaaS, which we at commercetools helped to invent, is to take opinionated approach when it comes to customizations and extensions. Rather than writing your custom code inside a commercetools-specific framework, you instead write your code as Google Cloud Functions. 

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