An eMarketer Tech-Talk
Finding the link between data and empathy
Data is and will continue to be marketing’s most precious asset, but data on its own isn't the complete answer. Now more than ever, marketers need to get smarter about finding the intersection between customer and product data to transform the customer experience in real-time - to get to the heart of their customer's needs and desires. Carrie Tharp, Google Cloud’s VP of Retail and Consumer, hosts a thought-provoking discussion with the CEOs from three companies - Bluecore, Lytics, and Quantum Metric - that are reimagining how marketers and organizations as a whole can leverage data and technology to better anticipate consumer behaviors, drive digital personalization, and improve customer loyalty.Watch this tech talk and learn how to:
- Rapidly uncover intent and friction to improve the customer experience.
- Understand the value of behavioral data and how it helps marketers to build empathy with customers in real-time.
- Unify customer and product data across the organization to deliver more personalized and customer-centric content.