With the increasing digitization of the consumer journey and a changing privacy landscape, it’s crucial now more than ever for brands to have a strong first-party data strategy. The need for consumer closeness and data privacy doesn’t have to be a paradox – it’s an opportunity. In this session, we look at how to build and activate your first-party data in a privacy-safe way to maximize marketing effectiveness and drive growth across your business.

It’s no secret that the largest retail and consumer packaged goods brands run their businesses on SAP. As you’re thinking of modernizing your business, don’t let your core processes get left behind. By modernizing SAP in the cloud, you can unlock new data and analytics capabilities by applying AI and machine learning to SAP data and spread the joy of faster business decision-making across your business. Modernizing with Google Cloud makes for a painless transition and a faster return on your investment. Join this session to learn about SAP on Google Cloud – the gift that keeps on giving.

Improving the accuracy of demand forecasting can make a significant difference on margins and profitability for retailers and brands not to mention supply chain nirvana! And yet, even at global scale retail demand forecasting is more of an intuition driven art rather than data based science. This is why applying deep learning models to demand forecasting is becoming more and more popular. With recently launched Vertex Forecast, Google is making it much easier to start using cutting edge machine learning models for demand forecasting in its new Vertex AI platform. In this session, we share how you can adopt a data science approach to demand forecasting that’s customized to your unique needs. 

Retail is a fast-moving, trend-powered industry that relies heavily on making smart predictions to drive the business. Gaining insights from data and adopting AI/ML can improve the accuracy of these types of predictions by incorporating a wider range of signals & finding patterns that often humans can’t. But infusing such practices across the business can be quite challenging. Join us for a conversation with retailers who have mastered the art of understanding their customers, sharing insights across the organization and personalizing experiences at scale.

It’s no secret that consumer behavior has shifted rapidly over the past year. Real-time data has become essential for understanding changes in customer behavior and adapting accordingly. Constellation Brands has recognized this shift and has placed a large emphasis on digital commerce & digital customer engagement, which is the foundation for a new forward-looking data strategy. In this live, interactive session you’ll get to hear their perspective on consumer trends and learn how they’re leveraging real-time data from several commercial sources to unpack insights and develop action plans. You’ll also have the opportunity to learn and hear from your peers in the session while experiencing the power of real-time data in action.
Take our Real-time Retail Insights Survey to see your predictions for the future reflected in a live Looker demo during this session.