Attend our keynote session to hear from senior business executives who are responsible for their companies’ customer experience, product development, manufacturing, and supply chain operations as they discuss their transformation initiatives, insights from their digital journey, and the expected business and operational benefits of leveraging the cloud, AI, and data analytics.

Today the value your customers place on your product isn’t just about functions and features – it’s defined by the experiences you create for them throughout the process of discovery, engagement, and purchase. Today’s customers expect a personalised experience. In this session, learn how Google and Commercetools can help you reimagine the customer journey and understand customer preferences across multiple channels, all while providing a seamless customer experience.

Manufacturers of consumer, commercial, or industrial products are challenged to both deliver and monetise compelling experiences for their customers over the full product lifetime. In order to meet these two needs, manufacturers must combine digital and physical experiences into their product strategy, building on the principles of interoperability, data sharing, and co-innovation. Join this roundtable to discuss how a data ecosystem can power the next generation of intelligent products and realise the true value of artificial intelligence.

We’re at a point where consumer and enterprise buying behaviours are merging. As a result, business-to-business (B2B) customers expect an enriching customer experience that allows self-serve and hybrid sales models, dynamic pricing, and product search through Google Ads and YouTube. In this session, learn how Google can help you adapt the business-to-consumer (B2C) customer experience for your B2B customers.

Consumers now seek solutions to real-world problems that understand their individual needs and work with the many other products or services they use. The challenge for manufacturers is to deliver intelligent solutions that can interact with the broader ecosystem to provide a complete experience while ensuring the experience is personalised according to each consumer’s unique situation. Ultimately, the goal for manufacturers is to create brand differentiation and facilitate new monetisation channels. In this session, discover how AI and interaction data can power personalised and highly productive experiences, effectively transforming products into intelligent solutions that consumers will love.

Historically, diversity, equity and inclusion has been focused internally-what does it mean for our culture and for representation? Over the past 3 years, Googlers have been expanding their DEI practices throughout the product design process to create better products for all users. 

By focusing on the connection between people, process, and product, this has led to better outcomes for users, and increased business opportunities. In a world where demographics are shifting rapidly and consumers have a myriad of choices, how do companies keep up with diverse users and truly build for all? Come learn about Google’s product inclusion journey and the end-to-end system from Annie Jean Baptiste, Google’s Head of Product Inclusion. She will share case studies and best practices that have helped bring a diversity of perspectives, yielding a better understanding of Google’s users and more inclusive outcomes for all.